In spite of being very different roles, it is astonishing how people everywhere seem to confuse between a Product Manager, Project Manager and Program Manager. These are familiar roles to people yet few seem to know what sets them apart from each other, even in the industry. Yes, I get it that they sound
Have you ever wondered how a simple idea gets transformed into a full-fledged product that is sold in the markets? Does the idea of being at the intersection of all business functions excite you? Have you been surprised to see how the most successful companies in the world always seem to know what their
Ever wondered what phenomenon results in you thinking of Coke or Pepsi whenever you are asked which soft drink you’d want? What makes that one brand to flood your thoughts whenever someone asks you an unprompted question about its category or niche? This is brand awareness and no, it isn’t created automatically. Companies spend
A brand is a product, service, person, company, or a concept which has characteristics like a name, symbol, etc. to be differentiated from others in the market. It is what makes the product identifiable and differentiable. What Is A Brand? A brand is the combination of properties within and outside a product which gives
We are surrounded by brands and their names become a natural part of our everyday speech. But there’s a theory behind why many brand names have a recall value and many don’t. What Is A Brand Name? A brand name is a name given to a brand to identify and differentiate it from others. Communication is an important aspect of
What Is A Business Incubator? Incubator, as the name suggests, is a place where conditions are met to make life sustainable by providing a nurturing environment. Now when you apply the same concept to startups or businesses that are just starting out, you get the basic concept of a startup incubator. A startup incubator or business incubator helps your startup
What Is Disruptive Innovation? Disruptive innovation refers to an innovation which caters to an untapped or unserved market segment and creates its own market and value network which eventually disregard the established competitors and redefines the face of the sector it operates in. Usually, the conditions which give rise to disruptive innovation are –
No Market for your Product Make sure you make the right product for the right market. Most startups fail as there is little to no market for their product. Your product needs a compelling value proposition as well as the right market timing. You might have a stellar product but it might be a
You might have yourself considered opening one. Entrepreneurship is the “cool” thing to pursue in this age yet so many people are confused over what or who an entrepreneur is? What does it really take to become one? Is it just a businessman? Or is it a conceptualist or an “ideator”? Can one become