What is an Entrepreneur
You might have yourself considered opening one. Entrepreneurship is the “cool” thing to pursue in this age yet so many people are confused over what or who an entrepreneur is? What does it really take to become one? Is it just a businessman? Or is it a conceptualist or an “ideator”? Can one become an entrepreneur without innovation?
What Is A Business Incubator
What Is A Business Incubator? Incubator, as the name suggests, is a place where conditions are met to make life sustainable by providing a nurturing environment. Now when you apply the same concept to startups or businesses that are just starting out, you get the basic concept of a startup incubator. A startup incubator or business incubator helps your startup to develop until it
What Is Social Marketing
What Is Social Marketing? Social marketing is a distinct marketing discipline which uses commercial marketing principles and techniques to advance a social cause and influence the target audience behaviors to improve their lives or the society in which they live. The characteristics which distinguish social marketing efforts from other marketing efforts are: Focusing On Benefiting Society Unlike other
Brand Awareness – Definition, Importance, Strategy, & Examples
Ever wondered what phenomenon results in you thinking of Coke or Pepsi whenever you are asked which soft drink you’d want? What makes that one brand to flood your thoughts whenever someone asks you an unprompted question about its category or niche? This is brand awareness and no, it isn’t created automatically. Companies spend millions to embed their
Product Manager vs Program Manager vs Project Manager
In spite of being very different roles, it is astonishing how people everywhere seem to confuse between a Product Manager, Project Manager and Program Manager. These are familiar roles to people yet few seem to know what sets them apart from each other, even in the industry. Yes, I get it that they sound similar. But so do
What Is Product Management
Have you ever wondered how a simple idea gets transformed into a full-fledged product that is sold in the markets? Does the idea of being at the intersection of all business functions excite you? Have you been surprised to see how the most successful companies in the world always seem to know what their customers want? Do simple,