10 Reasons Why Startups Fail
No Market for your Product Make sure you make the right product for the right market. Most startups fail as there is little to no market for their product. Your product needs a compelling value proposition as well as the right market timing. You might have a stellar product but it might be a few years ahead of
Market Validation – 6 Steps To Validate Your Business Idea
A lot of startups begin but fail in the initial years of its inception. About 90% of startups fail in the first 5 years of establishment, and that’s a lot. No one asks the actual reason for the failure. Some talk about less funding while some speak of the various other issues that dwell amongst the entrepreneurs building their startups. What is
what is a brand What is a Brand? What Are Brand Elements?
A brand is a product, service, person, company, or a concept which has characteristics like a name, symbol, etc. to be differentiated from others in the market. It is what makes the product identifiable and differentiable. What Is A Brand? A brand is the combination of properties within and outside a product which gives an identity to the
Brand Awareness – Definition, Importance, Strategy, & Examples
Ever wondered what phenomenon results in you thinking of Coke or Pepsi whenever you are asked which soft drink you’d want? What makes that one brand to flood your thoughts whenever someone asks you an unprompted question about its category or niche? This is brand awareness and no, it isn’t created automatically. Companies spend millions to embed their
Direct Marketing – Definition, Types & Strategies
Direct marketing is a marketing strategy where returning and potential customers are contacted directly by the brand, instead of having an indirect medium between them. It is called ‘direct marketing’ because it generally eliminates the need for a middleman such as a retailer. The results of a direct marketing campaign are immediately measurable because your business can track
What is a Marketing Plan & How To Write One
A product without a marketing plan is like a traveller without a map. When you’re preparing for a trip, you consider lots of things like the route, mode of transport, place of stay, weather, how much would you need to spend, places to visit, et al. And all of these need to be carefully planned so you don’t