What Is Social Marketing
What Is Social Marketing? Social marketing is a distinct marketing discipline which uses commercial marketing principles and techniques to advance a social cause and influence the target audience behaviors to improve their lives or the society in which they live. The characteristics which distinguish social marketing efforts from other marketing efforts are: Focusing On Benefiting Society Unlike other
10 Reasons Why Startups Fail
No Market for your Product Make sure you make the right product for the right market. Most startups fail as there is little to no market for their product. Your product needs a compelling value proposition as well as the right market timing. You might have a stellar product but it might be a few years ahead of
What Is Product Management
Have you ever wondered how a simple idea gets transformed into a full-fledged product that is sold in the markets? Does the idea of being at the intersection of all business functions excite you? Have you been surprised to see how the most successful companies in the world always seem to know what their customers want? Do simple,
Brand Awareness – Definition, Importance, Strategy, & Examples
Ever wondered what phenomenon results in you thinking of Coke or Pepsi whenever you are asked which soft drink you’d want? What makes that one brand to flood your thoughts whenever someone asks you an unprompted question about its category or niche? This is brand awareness and no, it isn’t created automatically. Companies spend millions to embed their
Direct Marketing – Definition, Types & Strategies
Direct marketing is a marketing strategy where returning and potential customers are contacted directly by the brand, instead of having an indirect medium between them. It is called ‘direct marketing’ because it generally eliminates the need for a middleman such as a retailer. The results of a direct marketing campaign are immediately measurable because your business can track
What Is Mobile Marketing & Why Is It Important
You need a more customer-centric, customer-controlled, and technologically up-to-date marketing strategy to remain in the market for a long run. Maybe you already know about mobile marketing. Maybe not fully. Maybe you consider it core to your business. Or maybe a second priority. But 68% of the companies have already integrated mobile marketing into their marketing strategies and 71%