Direct marketing is a marketing strategy where returning and potential customers are contacted directly by the brand, instead of having an indirect medium between them. It is called ‘direct marketing’ because it generally eliminates the need for a middleman such as a retailer. The results of a direct marketing campaign are immediately measurable because
PM' Youth Development Program aspires to provide hand-holding support to the youth across all regions of Pakistan through their entire entrepreneurial journey from blue-print to scale in a commercially sustainable manner, thereby reducing the burden of support from GoP. In addition to supporting start-ups, State Bank of Pakistan (SBP) has launched a subsidized financing
An uncompromisingly forthright talk with the former Deputy Chairman at Planning Commission of Pakistan Entrepreneurship is to rollback the government. That doesn’t mean we get rid of the government! We need a good professional thinking government. We need a researching government. That government which is capable of regulating the market. Read more By Dr.
The entrepreneur is a visionary who has the courage to pursue a dream and overcome whatever obstacles are placed in their way. The entrepreneur is not permanently defeated by failure; failure is an opportunity to learn. Sources of Entrepreneurial Ideas The creative mind of the entrepreneur sees the same world we all see through
An honest and trustworthy merchant will be [raised] with the Prophets, the truthful and the martyrs! - Prophet Muhammad (PBUH) Entrepreneurship is significantly an old concept in Islam and it can solve many economic problems of a country. Since, the spread of Islam and even before it, Makkah was a rich land of various
Individuals can contribute astonishing results in a company once their mind opens. Opportunities for improvement are always there. They just need to be found. companies hire people to add value to their business in a variety of ways. Yet rarely do organizations create a climate that encourages creativity and innovation in people. Read more
The Western food system is on the precipice of a Ttransformation. It sounds ominous, I know, but a new food paradigm has emerged driven by the knowledge about positive health effects of functional and natural foods together – all broadcast on social media by informed, affluent consumers.But when we look at the food
As a scientific fact, our brain contributes to only 2% of our body weight but it absorbs 20% of our total calorie intake. To function properly, it needs a constant supply of glucose and fat. The one mistake we make is eating fast food and foods rich in sugar, which releases glucose instantly which
You may think that the success of established companies is the most vital factor in the economic development. However, you should not underestimate the importance of entrepreneurs in the economic growth. They start up fast-growing businesses that create around twice as many jobs as established companies. Luqman Ali Afzal is one of those entrepreneurs
