Product Manager vs Program Manager vs Project Manager
In spite of being very different roles, it is astonishing how people everywhere seem to confuse between a Product Manager, Project Manager and Program Manager. These are familiar roles to people yet few seem to know what sets them apart from each other, even in the industry. Yes, I get it that they sound similar. But so do
What Is Mobile Marketing & Why Is It Important
You need a more customer-centric, customer-controlled, and technologically up-to-date marketing strategy to remain in the market for a long run. Maybe you already know about mobile marketing. Maybe not fully. Maybe you consider it core to your business. Or maybe a second priority. But 68% of the companies have already integrated mobile marketing into their marketing strategies and 71%
Sales Promotion – Definition, Strategies, & Examples
Sales Promotion Definition Sales promotion is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales. This strategy is usually brought to use in the following cases – to introduce new products, sell out existing inventories, attract more customers, and to lift sales temporarily. Importance Of Sales Promotion
What is Word-Of-Mouth Marketing
What Is Word-Of-Mouth Marketing? Word-of-mouth marketing (or WOM marketing) is the act of a consumer talking about a product or service as part of his or her daily conversations rather than as a paid endorsement. In the pre-advertisement days, this was essentially how people came to know about products and services – when their neighbour talked about the
What is a Marketing Plan & How To Write One
A product without a marketing plan is like a traveller without a map. When you’re preparing for a trip, you consider lots of things like the route, mode of transport, place of stay, weather, how much would you need to spend, places to visit, et al. And all of these need to be carefully planned so you don’t
What Is Disruptive Innovation
What Is Disruptive Innovation? Disruptive innovation refers to an innovation which caters to an untapped or unserved market segment and creates its own market and value network which eventually disregard the established competitors and redefines the face of the sector it operates in. Usually, the conditions which give rise to disruptive innovation are – Untapped target segment or