Direct Marketing – Definition, Types & Strategies
Direct marketing is a marketing strategy where returning and potential customers are contacted directly by the brand, instead of having an indirect medium between them. It is called ‘direct marketing’ because it generally eliminates the need for a middleman such as a retailer. The results of a direct marketing campaign are immediately measurable because your business can track
Brand Awareness – Definition, Importance, Strategy, & Examples
Ever wondered what phenomenon results in you thinking of Coke or Pepsi whenever you are asked which soft drink you’d want? What makes that one brand to flood your thoughts whenever someone asks you an unprompted question about its category or niche? This is brand awareness and no, it isn’t created automatically. Companies spend millions to embed their
What is an Entrepreneur
You might have yourself considered opening one. Entrepreneurship is the “cool” thing to pursue in this age yet so many people are confused over what or who an entrepreneur is? What does it really take to become one? Is it just a businessman? Or is it a conceptualist or an “ideator”? Can one become an entrepreneur without innovation?
Why Brand Name Matters? How To Choose A Great Band Name
We are surrounded by brands and their names become a natural part of our everyday speech. But there’s a theory behind why many brand names have a recall value and many don’t. What Is A Brand Name? A brand name is a name given to a brand to identify and differentiate it from others. Communication is an important aspect of marketing and Brand Name, being
What Is Social Marketing
What Is Social Marketing? Social marketing is a distinct marketing discipline which uses commercial marketing principles and techniques to advance a social cause and influence the target audience behaviors to improve their lives or the society in which they live. The characteristics which distinguish social marketing efforts from other marketing efforts are: Focusing On Benefiting Society Unlike other
What Is Mobile Marketing & Why Is It Important
You need a more customer-centric, customer-controlled, and technologically up-to-date marketing strategy to remain in the market for a long run. Maybe you already know about mobile marketing. Maybe not fully. Maybe you consider it core to your business. Or maybe a second priority. But 68% of the companies have already integrated mobile marketing into their marketing strategies and 71%